C R A has the experience to help you grow both your Human and Intellectual Capital Content!

Need a Solution?

Click the Solutions button on the top-right of this page, for a host of classic solutions and best practices, proposed for some typical problems and bugbears you may be dealing with right now!

About C R A

Operating from Durban since 2011, C R A offers you Content Development and Content Enhancing specialist consultancy and services.


C R A offers both Consultancy and/or Specialist Implementation Services - allowing you to choose whatever mode of value-added services best suit your company's requirements:

  • Editing & Design
  • Curriculum Design & Course Development
  • Business Writing & Journalism
  • Technical Manual Layouts & Drafting
  • Policy and Procedure Documentation

Contact C R A now.

C R A Commitment

You can trust that your business and personal matters will be handled with professionalism, integrity, and the utmost discretion. The end result will be accurate, on time - ensuring the enhancement of your Human Development and Intellectual Capital investments.


"Carl, you have provided some insightful information; I really appreciate your perspective. I like the analogy that training and development, like technical writing, is not like baseball (whereas three strikes and you're out). Again, thanks for the information. I definitely have a lot more to consider." -- Jada M Addison, MA in a LinkedIn group conversation

"Thank you for becoming a contributor to the AMI Virtual Campus, helping us in our ambitious goal of transforming Africa through excellent management." View it at http://www.africanmanagers.org/managing-versus-working-doing -- Rebecca Harrison and the AMI team

". . . took on and successfully completed the development of material for our MasterClass Criminal Justice Programme, together with the relevant supportive implementation documentation." -- J A de Freitas, Advocate, Durban

" I just wanted to thank you for the excellent editing of the magazine. It is great to have you on the team!" -- Christy Herselman, Editor, Fuel Magazine, Durban

"Thank you for completing the Contest Handover for richardliang81's contest, write a profile for my company .

Congratulations on your success! The prize money has been released to your Freelancer.com account and richardliang81 is the proud new owner of the entry you created, entry #16." -- Freelancer Technology Pty Limited

Content is King

If Your Content is King, then C R A is your King-maker!

CARL ROODNICK ASSOCIATES - Prospect Hall, Durban North, KwaZulu-Natal | 083 99 46 989

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